Have some interest in the digital advertising industry
Come to the course ready to learn
Suitable for all types of businesses (digital product, physical product, service, B2B, B2C)
Course Subtitles Available in Following Languages: English, Portuguese, German
Are you ready to learn about the world of Digital Marketing & Digital Advertising? Are you ready to learn about the hundreds of companies outside of Google and Facebook which control ads you see on your computer, phones, and tablets? Are you ready to understand the terms, pricing models, ad units, and everything else you need to succeed in the digital advertising space? Then you’re at the right place!
I have 10+ years experience in the digital marketing industry, ranging from small businesses in upstate NY, to major advertisers, out of NYC based ad agencies, and on the mobile and tech side of the business, splitting my time between New York and Silicon Valley. The advertisers I work with are both national and international brands ranging from entertainment, fashion, liquor, government agencies and more.
To successfully create and manage digital advertising campaigns on that scale you need to understand not just the basic advertising principles you learn in school, but fully understand the ever changing digital advertising ecosystem.
This course will teach you everything you need to know to get a job in advertising and marketing, run a successful campaign, grow your current business or find new ways to increase your personal value at your current job.
As always there is a 30 Day Money Back Guarantee, so you have nothing to lose and so much to gain!
Overview: This course is designed as an introduction to the world of digital and online advertising. In it we’ll cover all the different types of digital ad unit, advertising partners, process, buying and more. It is perfect for anyone who is interested in advertising their business online, looking for a job in digital media planning, wondering how major brands decide to place an ad online, a student focusing on marketing and advertising, or those who are generally interested in how the ads you see online are created and served to you.
Intro: What is digital advertising and marketing?
Video Ads & Pre-Roll
Rich Media & Takeovers
The IAB, and more
The Digital Ecosystem: What are the different types of digital advertising vendors?
Publishers, exchange, network, DSP, etc
Buying the Ads: What are the different types of buying models and the advantages of each?
CPM, CPC, GRPs, etc
Ad Targeting: How does targeting work and how is the data collected? Why does one person get an ad and not another? (
Ad Serving: How is the ad actually served to a user? (Ad servers, their purpose and how they function)
Reporting: What do advertisers look for and what do they measure? (Setting KPIs and pulling/formatting reports)
The skills you will learn in this course can be applied in any country and to any company. The digital advertising space is a global industry and professionals in the space need to have a global mindset to succeed.
Cost and engagement rates may vary from country to country, but the basic skills and underlying trends carry across all regions, so no matter where you’re from or where you work, this course can help you.
This Course Also Comes With:
✔ Lifetime Access
✔ Fast & Friendly Support in the Q&A section
Don’t Miss Out!
Every second you wait is costing you valuable leads and sales.
This courses come with a 30 day money-back guarantee – so there’s no risk to get started.
Go ahead and hit the “take this course” button to start growing a business online today!
Real Student Testimonials:
Digital Advertising & Marketing 101
★★★★★ “The real-world examples almost makes it self-explanatory. Professionally done and author speaks with authority – i.e. he knows what he’s talking about and it shows.” – AJ Du Toit
Who this course is for:
Great for anyone working in advertising/sales, digital or otherwise, who wants an update on the digital space
Students, those looking for a job in digital advertising, business owners, anyone looking to monetize their website, or anyone interested in the process behind ads they see everyday
Traditional media professionals with decades of experience in broadcast media, television advertising, radio advertising, and print looking to get up to speed on digital advertising
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