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This course will talk about business models for small businesses with a physical product.
This course will be talking about different aspects of creating successful business such as business fundamentals, consumers’ behaviors, costs accounting, marketing and sales, so please keep an open mind, if there is something that you can not understand, you are more than welcome to leave me a message.
The course is packed with visuals and examples, a lot to cover in 190 mins, so you need to be 100% in focus, no multitasking! Make sure to grab a notebook and a cup of a drink that you desire.
Let’s be practical, shall we? A for-profit business is all about serving a customer while making a profit.
Most starting businesses are not profitable because they have no control over their costs and don’t have a profitable business model that makes their business operations in a systematic and cohesive way.
This will make the small business drown in its costs while having no predictable, consistent, or recurring source of revenue.
In this course, you will learn how to solve this frustrating and business murdering problem, regardless if you want to kick-start a new business with no existing experience or want to optimize and maximize your existing business for profitability.
In this course you will learn:
HOW – TO POSITION YOUR BRAND TO PROFITABLE CUSTOMERS:
Business is mostly about a precise positioning of your brand toward a specific group of profitable customers; that means you need first to understand your audience wants, frustration, and the motivation of why they buy stuff in the first place, then position your offer and brand communication to attract that group of customers.
HOW – TO DESIGN A ROBUST AND PROFITABLE UNIQUE SELLING PROPOSITION (USP):
To design an attractive and profitable, unique selling proposition, you need to think like a customer, not like a business owner.
In this course, we will talk about what customers like and dislike for buying from small business brands, besides I will teach you different methods of how to differentiate your business from your competition, become more competitive and attract more premium customers.
HOW – TO COMPETE WITH PRODUCT DIFFERENTIATION:
Most businesses compete by trying to improve incremental changes in a product, make it a little faster here, a bit better there, nothing noticeable. Worse, some just head straight to hell and compete on price; I call that a strategy of desperation.
In this course, I will show you my simple and easy method of hunting and finding your unique, fresh, marketable, and shareable ideas and products from different cultures, industries, genres, and themes, then combining them with a low investment to come up with new products and ideas that force customers to come, buy and share.
HOW – TO FIND SUPPLIERS:
Suppliers are your business partners. Once you define your customers and research your market, you should be able to form an idea about your solutions and product; this is the time to look for the best suppliers possible.
In this course, we will talk about different suppliers for different suppliers, including print-on-demand, dropshipping, wholesalers, and private labels.
I will talk you through the cons and pros of each and how to leverage different suppliers to satisfy your customers’ wants, create cost-efficient products, and generate more profit
Who this course is for:
- Entrepreneurs starting a new small business and need a guide to planning for their new profitable startups.
- Small business owners want to optimize their business for profitability.
- Small business consultants need to get an in-depth view of creating a systematic profitable business model plan.
- Full-time or part-time employee starting a side project.
- Not for someone looking to make a quick buck in a short time.
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