100% Discount || MBA: Retail management, Merchandising, and E-commerce

    Telegram Messenger | LinkedIn

    MBA: Retail management, Merchandising, and E-commerce


    • Basic understanding of business
    • Should be familiar with Microsoft Excel


    If you have been to a retail store do why you end up buying more than you actually need?

    That’s because they provide you an amazing shopping experience by using some business strategy. This course will help you understand the strategy you can follow if you are planning to start your own retail business or e-commerce brand in the future.

    Section 1 Introduction to Retail Management Basics

    • What is Retail Management
    • Retail Marketing Mix
    • Porter Five Force Model
    • SWOT Analysis
    • Consumer vs Customers
    • Understanding the Retail Consumer
    • Variety vs Assortment

    Section 2 Types of Retail store and Trading area

    • Types of retail store based on the format
    • Types of retail stores based on the trading area
    • Reilly’s Law of Retail Gravitation | Retail Management |
    • Huff Gravity Model | Retail Management |
    • Trading area Advance exercise

    Section 3 Omnichannel and e-commerce

    1. Webrooming vs Showrooming
    2. Multichannel and Omnichannel strategy

    Section 4 Warby Parker Omnichannel Case study

    • Warby Parker Case Study Intro
    • Warby parker Retail Finance Metrics
    • Basics of Income Statement
    • Warby Parker Contribution Margin

    Section 5 Customer Data in retail management

    • Customer Relationship Management
    • Recency, Frequency, and Monetary (RFM) analysis
    • Market Basket Analysis (Market Basket Analysis)
    • Association and Support (Market Basket Analysis)
    • Confidence (Market Basket Analysis)
    • Lift (Market Basket Analysis)
    • Name manager and Indirect function
    • Market Basket Analysis

    Section 6 Store layout and design

    • Customer Lifetime Value
    • Customer Lifetime Value Assignment
    • Types of Store Layout
    • The goal of Store Design
    • Store layout Exercise – Lift

    Section 7 Retail finance and accounting

    • Introduction to Retail Finance
    • Income Statement and Cash flow statement
    • Introduction to Asset Management and Margin Management
    • The Strategic Profit Model in Retail Management
    • Walmart and Tiffany Financial Statement
    • Retail Finance Assignment
    • Financial metrics Conclusion

    Section 8 Category and Inventory Management

    • Introduction to Category Management
    • ROI and GMROI
    • ABC Analysis for Inventory Management

    Section 9 E-commerce and D2C brands

    • Introduction to e-commerce and D2C
    • Private labels and white labels
    • D2C business model
    • Marketing, Sales and expansion of D2C brand

    Who this course is for:

    • People wanted to start their retail store or retail business
    • Business Graduate wanted to learn about operation and supply chain
    • Entrepreneurs looking to expand their retail business
    • Students who wanted to start their own e-commerce brand

    Get this Deal

    Get this Deal

    #MBA #Retail #management #Merchandising #Ecommerce #Get this Deal
    تخفيضات,كوبونات,كوبون,عروض,كوبون كل يوم
    Get this Deal,Get this Deal
    udemy sale,udemy for business,udemy discount,udemy gutschein,business administration,discount factor,course deutsch,course catalogue,udemy course discount,javascript courses online,javascript course,freebies,toefl speaking,excel courses online,excel courses,excel templates dashboard,software engineering course online,software engineering course,

    Related articles